Dungannon, Co. Tyrone – September 2026: DMC Consultancy is delighted to have played a key role in the development and launch of “Tyrone to the New World: Ulster Links to the Spirit of 1776”, an important new heritage project created by Donaghmore Historical Society as part of the USA–NI 250 Programme.

The project was made possible through funding from the Department for Communities under the USA–NI 250 programme, which is led by the Department and delivered in partnership with the Ulster-Scots Agency. It forms part of the programme marking 250 years since the signing of the American Declaration of Independence.

At the centre of the project is the extraordinary story of Thomas Greer, a Quaker linen merchant based in Dungannon whose business, family and correspondence connected County Tyrone with America during one of the most significant periods in world history.

Greer became one of Ulster’s most prominent linen traders during the eighteenth century. His extensive network connected him with merchants, emigrants and Quaker communities throughout Ireland, Britain and the American colonies. Surviving correspondence provides a remarkable window into not only trade and migration, but also the political events unfolding in America in the years surrounding the Revolution.

DMC Consultancy bringing the archive into the digital age

Working alongside Donaghmore Historical Society and the project team, DMC Consultancy developed the digital experience and interactive heritage map, transforming extensive historical research and archival material into an accessible online resource that can be explored by audiences in Northern Ireland, America and around the world.

The interactive map brings the Greer correspondence to life geographically, plotting places stretching from Tyrone and Armagh across the Atlantic to American ports and the Caribbean.

Visitors can select individual locations to discover who Thomas Greer corresponded with there, whether the connection involved trade, family, the Quaker network or migration, as well as the relevant dates and archival letter references.

The wider digital resource brings together six chapters of research, original letters from the Greer Papers, the interactive map and the project booklet, creating a permanent research and educational resource designed to remain available beyond the launch.

For DMC Consultancy, the project demonstrates how modern digital technology can be used not simply to display history, but to make complex archives interactive, visual and accessible to a new generation.

Danielle McSorley, Founder & CEO of DMC Consultancy, said:

“It has been a real privilege for DMC Consultancy to be involved in bringing such an important piece of local and international history to life digitally.

“What makes this project so special is that it takes a story rooted here in Tyrone and shows just how far those connections reached. Through the interactive map, people can visually follow Thomas Greer’s extraordinary network across Ireland, Britain, America and beyond and then explore the correspondence and history behind those connections.

“It was also a pleasure to attend the launch night in Dungannon and see such an excellent turnout. Seeing people engaging with the research, the exhibition and the digital elements made all the work behind the project incredibly worthwhile.”

A remarkable research achievement

DMC Consultancy also paid particular tribute to the extensive research which helped uncover and interpret the remarkable story contained within the Greer Papers.

Approximately 1,000 documents relating to Thomas Greer survive within the collection at the Public Record Office of Northern Ireland, providing an exceptional record of his life, commercial relationships and connections with America. The online project presents a selection of 13 letters that illuminate the period surrounding the American War of Independence.

Danielle McSorley added:

“A huge amount of credit must go to Dr Ciarán Reilly for the depth of research and dedication he has brought to this programme. Taking centuries-old correspondence and building a coherent story around the people, places, trade and events contained within it is an enormous undertaking.

“I would also like to give a huge congratulations to Mary Mac Ginty, Project Lead, whose commitment and vision have been instrumental in bringing the entire project to life.

“Mary and everyone involved in Donaghmore Historical Society should be extremely proud of what has been created. All of us at DMC Consultancy were delighted to play our part in such a worthwhile project.”

The launch took place at the Hill of The O’Neill and Ranfurly House in Dungannon, with the programme including historical letter readings, a presentation by Dr Ciarán Reilly and the unveiling of a six-panel travelling exhibition. The wider project also incorporates an illustrated booklet, educational resource and digital heritage map.

The project website itself represents another lasting element of the initiative. Developed by DMC Consultancy, it provides a permanent home for the research and allows the story to travel far beyond Tyrone – particularly to communities throughout the United States whose histories remain intertwined with Ulster migration and trade. The project site also formally credits DMC Consultancy for its design.

From Tyrone to the New World

The surviving correspondence paints an extraordinary picture of how closely connected eighteenth-century Tyrone was to events thousands of miles away.

Letters reaching Thomas Greer discussed linen orders and shipping alongside the growing political tensions in the colonies – including the duties on tea, colonial non-importation agreements, the closure of Boston’s port and the developing conflict with Britain.

It is a powerful reminder that the story of American independence was not confined to America.

From a merchant’s desk in Dungannon, the events that would reshape the New World were arriving in Tyrone by letter.

DMC Consultancy is proud to have helped transform those letters, locations and connections into a modern digital experience – ensuring a story spanning more than 250 years can now be explored by audiences around the world.

Explore the project:
Tyrone to the New World – USA–NI 250 Programme

ENDS

Press enquiries:
DMC Consultancy Ltd
Digital • Web • App Development • Creative • Media
www.dmcconsultancy.com

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DUBLIN, 15 September 2026 — DMC Consultancy has recorded an exceptional opening week for The Quinn Files, generating 3,732,517 organic social media views and 48,107 podcast downloads in just seven days.

The campaign was conceived, produced, launched and managed by DMC Consultancy with €0 spent on paid advertising or sponsored media.

THE FIRST SEVEN DAYS

• 3,732,517 organic social media views
• 136,882 engagements
• 6.45% average engagement rate
• 48,107 podcast downloads
• 20,852 new followers

The podcast also charted across at least 12 countries, reaching:

🇮🇪 #1 Ireland Business
🇮🇪 #1 Ireland Entrepreneurship
🇮🇪 #5 across all podcasts in Ireland
🇬🇧 #2 UK Entrepreneurship
🇬🇧 #9 UK Business

It also achieved chart positions in Australia, New Zealand, the UAE, United States, Canada, Hong Kong, Belgium, Germany, the Netherlands and Norway.

DMC Consultancy Founder and CEO Danielle McSorley said:

“The scale and speed of the response exceeded every expectation. In seven days, the team generated more than 3.7 million organic views, almost 137,000 engagements and over 48,000 podcast downloads without spending one euro on advertising.

“This wasn’t one lucky viral post. It was the result of a carefully planned strategy, a compelling story and an incredibly talented team at DMC.

“For me, the statistics say it all: 3.7 million views. €0 media spend. Seven days. One Irish team.”

AN INTERNATIONAL BREAKTHROUGH

DMC Consultancy combined podcast and video production with short-form content, social storytelling, audience engagement and real-time digital distribution.

The results demonstrate that an independently produced Irish campaign can compete for international attention without relying on a major advertising budget.

“This is a remarkable result for The Quinn Files, but it also demonstrates what DMC Consultancy can deliver for brands, organisations and stories with the potential to reach a major audience,” McSorley said.

The Quinn Files is available now on Apple Podcasts and other leading podcast platforms.

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DMC Consultancy has announced a major opening-week performance for The Quinn Files, the new three-part podcast series featuring businessman Seán Quinn and hosted by Sammy Heaney.

Produced through DMC Studios, the series was released on September 4th and has rapidly developed into a major cross-platform media success, combining leading podcast chart positions with millions of views across social media.

The project was developed and produced by DMC, with the agency also managing the digital platform, social media strategy, content creation and online distribution surrounding the series.

Within days of its release, The Quinn Files reached No.1 on Spotify Ireland’s Trending chart, secured No.1 positions in both Business and Entrepreneurship on Apple Podcasts Ireland, entered the overall Irish Top 10 and climbed international podcast charts across multiple markets.

At the same time, the DMC-managed social media campaign surrounding the series has generated more than 3.5 million views and over 155,000 engagements.

MORE THAN 3.5 MILLION SOCIAL MEDIA VIEWS

The success of The Quinn Files has extended far beyond traditional podcast platforms.

Across the social media channels managed by DMC Consultancy, the campaign has now generated:

• 👁️ 3,544,487 total views
• 💬 155,892 total engagements
• 👥 36,211 total followers
• 📈 +26,667 follower growth
• 📊 4.89% average engagement rate
• 📱 43 pieces of content published

Facebook has generated 1,511,071 views, Instagram has surpassed 1,036,173 views, TikTok has generated 824,639 views, YouTube has reached 164,340 views, and LinkedIn has recorded 8,264 views.

Engagement has also been particularly strong, with Facebook generating 97,850 engagements, TikTok 30,123, Instagram 23,593, YouTube 3,530, and LinkedIn 796.

The figures demonstrate how The Quinn Files has developed beyond a traditional podcast release into a wider digital media campaign, with DMC using short-form video, social-first content and multi-platform distribution to bring the series to audiences beyond traditional podcast listeners.

🇮🇪 NO.1 IN IRELAND

Within days of launch, The Quinn Files achieved:

🥇 No.1 – Spotify Ireland Trending (peak position)
🥇 No.1 – Entrepreneurship, Apple Podcasts Ireland
🥇 No.1 – Business, Apple Podcasts Ireland
🔥 Top 10 – All Podcasts, Apple Podcasts Ireland

The series climbed from No.2 to No.1 on Spotify Ireland’s Trending chart on September 9th, marking its first confirmed Spotify chart-topping position.

On Apple Podcasts, The Quinn Files has also secured No.1 positions in both the Business and Entrepreneurship categories while breaking into the leading podcasts in Ireland across all categories.

The performance places the independently produced series alongside established programmes from some of Ireland and the world’s largest media organisations.

🇬🇧 TOP THREE IN THE UNITED KINGDOM

The success has also extended into the UK, where The Quinn Files has reached:

🥉 No.3 – Entrepreneurship, Apple Podcasts UK
🔥 Top positions – Business, Apple Podcasts UK
🌍 Charting in the UK All Podcasts rankings

The UK performance has been particularly significant for DMC, with the independently produced Irish series reaching No.3 in Entrepreneurship within days of launch.

It has competed in the same category as internationally established podcasts including The Tim Ferriss Show, The Prof G Show and Founders.

🌍 INTERNATIONAL CHART EXPANSION

The international footprint of The Quinn Files has continued to grow rapidly since its release.

In addition to Ireland and the United Kingdom, the podcast has appeared across international Apple Podcasts charts, with recent tracking recording positions in markets including Australia, New Zealand, Austria, Hong Kong, Belgium, the United States, Canada, the United Arab Emirates, the Netherlands, South Africa and Norway.

Among its recorded international achievements are:

🇦🇺 Australia – Top 20 Entrepreneurship
🇳🇿 New Zealand – Top 15 Entrepreneurship
🇦🇹 Austria – Top 25 Entrepreneurship
🇭🇰 Hong Kong – Top 25 Entrepreneurship
🇧🇪 Belgium – Top 30 Entrepreneurship

The geographic spread provides significant early evidence that interest in the story is extending far beyond its core Irish audience.

“THE RESPONSE HAS GONE FAR BEYOND THE PODCAST ITSELF”

Danielle McSorley, Founder of DMC Consultancy, said:

“When we began developing The Quinn Files, we knew there would be enormous interest in Ireland, but the speed at which the project has travelled has been remarkable.

“To reach No.1 on Spotify Ireland, secure No.1 positions on Apple Podcasts and then see the programme climb charts internationally — while generating more than 3.5 million views across social media — all within days of launch is an incredible result for an independently developed Irish production.

“What has been particularly exciting for DMC is seeing the entire strategy work together. We didn’t just produce the podcast. Our team developed the digital platform, social media strategy, content and distribution campaign around it.

“That has allowed individual moments from the series to reach millions of people who may never have discovered the programme through a traditional podcast platform.

“What makes the result even more exciting is that this is an independently developed and produced Irish project competing against some of the biggest and longest-established podcasts in the world.

“For DMC, this was never intended to end with three podcast episodes. We see The Quinn Files as the beginning of a much larger media project, and the response so far has strengthened that ambition considerably.”

FROM ICE EXPO INTERVIEW TO MILLIONS OF VIEWS

The origins of The Quinn Files can be traced back to ICE Expo 2026, where host Sammy Heaney interviewed Seán Quinn.

The reaction to that interview demonstrated the continued public interest surrounding Quinn’s story and led DMC to develop the concept into a dedicated long-form series.

DMC subsequently developed the digital platform surrounding the project, produced The Quinn Files through its own DMC Studios operation and has managed the social media and digital campaign supporting its release.

Across three long-form episodes, Quinn gives his account of the rise and collapse of his business empire, his dealings with Anglo Irish Bank, the loss of control of the Quinn Group, subsequent court proceedings and imprisonment, and the events he believes led to the destruction of the group.

The series presents Quinn’s account and allegations concerning events that remain disputed and have been the subject of extensive litigation and public reporting.

MEDIA CONTACT

DMC Consultancy / DMC Studios
Press & Media – The Quinn Files
Danielle McSorley
Founder, DMC Consultancy

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From Advantage+ campaigns to generative AI tools, the direction is clear:
👉 Meta is moving towards a fully automated advertising ecosystem.

For businesses, this presents both opportunity and risk.

The Move Towards Fully Automated Ads

Meta’s long-term vision is simple:

Businesses will be able to:

• Upload a product or service
• Set a budget
• Allow AI to generate creative, copy, targeting, and optimisation

All with minimal manual input.

We’re already seeing early versions of this through:

• Advantage+ Shopping Campaigns
• AI-generated ad variations
• Automated audience targeting
• Real-time performance optimisation

This isn’t a future concept—it’s already being rolled out.

Why Meta Is Prioritising AI

Advertising remains Meta’s core revenue driver.

AI allows them to:

• Improve ad performance at scale
• Increase advertiser spend efficiency
• Reduce friction for businesses entering paid media

In short, AI makes advertising more accessible—but also more competitive.

What This Means for Businesses

At face value, AI-driven ads simplify the process.

✔ Faster campaign setup

✔ Less manual input

✔ More automated optimisation

However, this shift introduces a new challenge:

👉 If everyone has access to the same tools, where does the advantage come from?

The Real Differentiator: Strategy

AI can:

• Generate creatives
• Test variations
• Optimise delivery

But it cannot:

• Define your brand positioning
• Understand your customer nuances
• Align campaigns with wider business objectives
• Build long-term audience relationships

As AI removes the technical barrier to entry,
👉 strategy becomes the competitive edge

What Businesses Should Focus On Now

To stay competitive in an AI-driven landscape, businesses should prioritise:

1. Clear brand messaging

AI performs best when guided by strong, consistent positioning.

2. High-quality creative direction

The inputs you provide directly impact the outputs you receive.

3. Integrated marketing approach

Paid media should not operate in isolation.

Organic content, community management, and brand storytelling remain critical.

4. Ongoing testing and refinement

AI accelerates testing—but it still requires oversight and direction.

Our Perspective at DMC Consultancy

At DMC, we’re already incorporating AI-driven tools into how we manage and optimise campaigns across 70+ Irish brands.

However, one thing remains unchanged:

👉 Tools evolve. Strategy delivers results.

AI enables efficiency—but without the right direction, it simply accelerates ineffective activity.

Final Thoughts

Meta’s shift towards AI advertising marks a significant evolution in digital marketing.

It lowers the barrier to entry—but raises the standard required to succeed.

The businesses that will benefit most are not those relying on AI alone,
but those who understand how to leverage it strategically.

If you’re looking to future-proof your social and paid media strategy, our team would be happy to help.

📞 01 5549007
📧 danielle@dmcconsultancy.com
🌐 www.dmcconsultancy.com

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Batt Glass Recycling provides essential glass collection and recycling services across Ireland, operating a fleet of drivers who manage a high volume of collections on a daily basis. Prior to the development of the app, coordinating routes, schedules, and operational information across the team presented a significant administrative challenge. DMC Consultancy was engaged to design and build a solution tailored specifically to the company’s needs.

The resulting application gives drivers instant access to their assigned routes and daily schedules directly from their mobile devices, while management can oversee operations, make real-time updates, and ensure that all team members are working from accurate, up-to-date information.

Key features of the app include:

• Morning Checklists – Ensuring drivers are fully prepared and compliant before heading out on the road each day
• Schedules – Clear, up-to-date daily schedules accessible to drivers and management at all times
• Route Management – Optimised routes to keep collections running efficiently and on time
• Invoice Reporting – A built-in invoicing and reporting system with the ability to export invoice data as a CSV file for straightforward record-keeping and financial reporting
• Customer Management – A dedicated section for adding and managing customer records in one central location
• Product Management – The ability to add and maintain products, keeping operational data accurate and up to date
• Employee Records – A dedicated section for storing and managing employee information, keeping HR and operational data organised in one secure place

Danielle McSorley at DMC Consultancy, commented: “Batt Glass Recycling came to us with a very clear operational challenge — they needed a smarter way to manage their drivers and keep everything running smoothly across their network. We worked closely with the team to understand exactly how they operate day to day, and built something that genuinely fits the way they work. The result is an app that saves time, reduces admin, and gives everyone in the business a clearer picture of what’s happening on the ground.”

The app was developed by DMC Consultancy’s in-house development team and forms part of our growing portfolio of bespoke business applications built for Irish companies operating in logistics, waste management, and related sectors.

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This world-leading digital solution has been purpose-built to enhance efficiency, accountability, safety, and project management across the entire Meaney Plant & Civil business.

The innovative app includes:

• A fully integrated clock-in and clock-out system for workforce management

• Vehicle and plant checklists to ensure compliance and operational readiness

• Automated generation of GA2 forms and secure storage of GA1 documentation

• A comprehensive Health & Safety suite for employees and subcontractors, ensuring the highest safety standards across all projects

• Advanced Plant Locator and Service Management functionality

• Integrated quoting system

• Instant generation of PODs (Proof of Delivery) and POCs (Proof of Collection)

• Real-time tracking of all aggregates moved and loads completed

• A dedicated day works feature

• Full purchase ordering and site delivery management

• Centralised project management and secure data storage

The app provides complete operational visibility while reinforcing the strength, professionalism, and forward-thinking approach of Meaney Plant & Civil. By digitising processes that are traditionally paper-based or manually managed, the platform improves accuracy, reduces administrative workload, enhances compliance, and delivers real-time insights across projects.

The team at DMC Consultancy worked closely with the phenomenal team at Meaney Plant & Civil throughout the development process, ensuring the app was tailored specifically to their operational needs and growth ambitions.

“Working alongside the team at Meaney Plant & Civil has been an absolute pleasure. Their commitment to innovation and operational excellence made this project incredibly rewarding. Together, we have developed a truly life-changing platform that not only strengthens their internal systems but sets a new benchmark for the plant and civil engineering industry.”

This collaboration highlights the power of partnership between industry expertise and digital innovation. The app stands as a testament to Meaney Plant & Civil’s continued investment in technology, safety, and operational excellence — further cementing their position as a leader within the sector.

DMC Consultancy remains committed to delivering transformative digital solutions that empower businesses to operate smarter, safer, and more efficiently.

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“We are thrilled to receive this prestigious award, which reflects our commitment to innovation and excellence,” stated Danielle McSorley, Founder/CEO. “This award is a testament to the hard work and dedication of our team, who consistently strive to push the boundaries of what is possible in the digital space,” added (Head of Digital Innovation/Team Lead).

The Web Excellence Awards, a pioneering platform that acknowledges and promotes excellence in web development and digital innovation, celebrated an impressive array of talent and innovation from around the globe, reinforcing its mission to recognize and celebrate extraordinary achievements by creative teams and individuals worldwide.

“Being recognised as a winner at the 17th Web Excellence Awards not only highlights our achievements but also motivates us to continue raising the bar for industry standards,” concluded Danielle McSorley.

Winning the Web Excellence Award is a significant accolade for DMC Consultancy. This recognition underscores the company’s outstanding contributions to the digital realm and its dedication to pushing the envelope in web development and digital innovation. The award also enhances the company’s reputation in the industry, solidifying its position as a leader and trendsetter.

About the Web Excellence Awards

The Web Excellence Awards is a leading international competition celebrating the best in web development and digital innovation. Established to recognize and promote excellence across the digital industry, the Web Excellence Awards provide a platform for innovation and creativity to be acknowledged globally.

Contact: Daniel Martin

Email: info@we-awards.com

Website: https://we-awards.com

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As part of the collaboration, DMC Consultancy is developing a new, dynamic website for Sister Sheds to enhance accessibility, communication, and engagement across its growing network. Scheduled to launch in early December, the platform will feature interactive tools, resources, and support systems to help women connect, share experiences, and access valuable wellbeing supports.

Danielle McSorley, CEO of DMC Consultancy, shared her thoughts on the partnership:

“Mental health is a cause that’s deeply personal to me and to our entire team at DMC. We believe in the power of connection, conversation, and community – all values that The Sister Shed embodies so beautifully. We’re proud to support such an important movement and to contribute to a platform that will help women find strength, solidarity, and support.”

Sherin Abdelnaby, CEO of Sister Sheds, also expressed her enthusiasm:

“This partnership with DMC Consultancy means so much to us. Our mission has always been to create a safe, supportive space for women to come together, and this new website will take that mission to the next level. Danielle and her team have truly understood our vision and are helping us bring it to life in a way that will connect and empower even more women across Ireland.”

Since its founding, Sister Sheds has become a beacon of support for women throughout Ireland, offering inclusive spaces for conversation, personal growth, and mutual encouragement. With DMC Consultancy’s expertise in digital innovation and brand development, the new website will serve as a central hub for community engagement, event updates, and access to resources — strengthening connections and promoting wellbeing nationwide.

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The Site Sync platform — now live at www.sitesync.ie — was tailored specifically to meet McManus Crushing’s operational needs, providing a centralised system to manage workflows, improve communication, and enhance overall efficiency across multiple sites.

Built with simplicity and usability in mind, the new Site Sync app enables McManus Crushing to:

• Digitally record and manage daily site reports
• Track machinery, staff, and materials in real-time
• Improve coordination between office and field teams
• Ensure full compliance and transparency across operations
• Reduce paperwork and streamline communication

“Partnering with DMC Consultancy allowed us to create a solution that’s not only efficient but truly aligned with how we operate on-site,” said a McManus Crushing spokesperson. “Site Sync gives us complete visibility and control over our day-to-day activities, helping us deliver even higher standards of service to our clients.”

DMC Consultancy, specialists in developing custom-built digital solutions for the construction and engineering sectors, worked closely with McManus Crushing to design, develop, and implement the Site Sync platform.

“McManus Crushing had a clear vision — to modernise how site operations are managed,” said Nicole Dempsey, Operations Director of DMC Consultancy. “Site Sync reflects our shared commitment to innovation and efficiency within the construction industry.”

For more information about the Site Sync platform, visit www.sitesync.ie

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This substantial investment supports BP Hire’s long-term strategy to become a fully paperless, technology-led business, while offering faster, smarter service to customers.

Key features of the app include:

• Instant Hire Quotations: Customers now receive accurate, real-time hire quotes on-site or remotely, significantly speeding up the booking process.

• Real-Time Damage Reporting: Any damages to equipment are recorded digitally, with photos, notes, and timestamps for full accountability and transparency.

• Live Stock Management: The app tracks the availability and location of all new and used machines, providing the BP Hire team with a centralised system for real-time updates.

• Sales Rep Reporting: Sales teams now have access to detailed performance reports, live data on hire activity, customer trends, machine usage, and stock levels—helping them work more efficiently and make data-driven decisions.

• Fully Paperless Workflow: All documentation, from quotes to damage reports and delivery notes, is now digital—supporting BP Hire’s sustainability goals and reducing admin for staff and clients alike.

The app has been developed from the ground up by DMC Consultancy, tailored precisely to meet the fast-paced, high-volume demands of BP Hire’s operations.

“This app is more than just a tool—it’s a turning point for how we do business,” said Feargal Donoghue, Managing Director at Boom & Platform Hire. “It reflects our ongoing investment in customer service and operational efficiency, and we’re proud to partner with DMC Consultancy to bring this innovation to life.”

A Commitment to Smarter, Greener Operations
By moving to a fully digital process, BP Hire not only improves internal efficiency but also reduces paper waste, aligns with modern compliance standards, and enhances the customer journey from initial quote to job completion.

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