DMC Consultancy was proud to lead all social media marketing for the inaugural ICE Expo, delivering a powerful digital campaign that drove massive awareness and engagement across all platforms.
Over the three months leading up to the event, the campaigns achieved:
Over 2 million views on TikTok, with some videos reaching more than 500,000 views individually
2.3 million views on Facebook
750,000+ views on Instagram
32,000+ impressions on LinkedIn
During the event itself, the DMC team went into overdrive, publishing an incredible 40+ Instagram and Facebook Stories per day, generating real-time excitement and attracting a further wave of followers and interaction.
Highlights included jaw-dropping drone footage and behind-the-scenes coverage following MC Jo Ankier, who captured exclusive interviews with exhibitors and attendees. The energy and professionalism of the coverage brought the event to life online in a way that had never been seen before in the industry.
Danielle, the organiser of ICE Expo, commented:
“The DMC Consultancy team were absolutely incredible. They built the campaigns from the ground up and achieved phenomenal results. Their passion, creativity, and commitment were instrumental to the success of the show – it’s a true credit to their hard work.”
The success of the campaign helped drive a hugely successful event with over 6,300 attendees and 170+ exhibitors across two days.
Preparations are already underway for Round 2 of ICE Expo – date to be confirmed – and we can’t wait to go even bigger next time.
