DMC Consultancy takes independent Irish production into podcast charts across 12 countries — with €0 paid advertising
DUBLIN, 15 September 2026 — DMC Consultancy has recorded an exceptional opening week for The Quinn Files, generating 3,732,517 organic social media views and 48,107 podcast downloads in just seven days.
The campaign was conceived, produced, launched and managed by DMC Consultancy with €0 spent on paid advertising or sponsored media.
THE FIRST SEVEN DAYS
- 3,732,517 organic social media views
- 136,882 engagements
- 6.45% average engagement rate
- 48,107 podcast downloads
- 20,852 new followers
The podcast also charted across at least 12 countries, reaching:
🇮🇪 #1 Ireland Business
🇮🇪 #1 Ireland Entrepreneurship
🇮🇪 #5 across all podcasts in Ireland
🇬🇧 #2 UK Entrepreneurship
🇬🇧 #9 UK Business
It also achieved chart positions in Australia, New Zealand, the UAE, United States, Canada, Hong Kong, Belgium, Germany, the Netherlands and Norway.
DMC Consultancy Founder and CEO Danielle McSorley said:
“The scale and speed of the response exceeded every expectation. In seven days, the team generated more than 3.7 million organic views, almost 137,000 engagements and over 48,000 podcast downloads without spending one euro on advertising.
“This wasn’t one lucky viral post. It was the result of a carefully planned strategy, a compelling story and an incredibly talented team at DMC.
“For me, the statistics say it all: 3.7 million views. €0 media spend. Seven days. One Irish team.”
AN INTERNATIONAL BREAKTHROUGH
DMC Consultancy combined podcast and video production with short-form content, social storytelling, audience engagement and real-time digital distribution.
The results demonstrate that an independently produced Irish campaign can compete for international attention without relying on a major advertising budget.
“This is a remarkable result for The Quinn Files, but it also demonstrates what DMC Consultancy can deliver for brands, organisations and stories with the potential to reach a major audience,” McSorley said.
The Quinn Files is available now on Apple Podcasts and other leading podcast platforms.
